The Cooler That Couldn’t Be Made Twice:

Last year, a client of ours launched a smart product.

They hit $1.6 million in waitlist sales, in 60 days.

They had funding, press and hype.

But they skipped the one question that matters once the cameras shut off:

Can this actually be manufactured?

[PART 1 – 0:25–1:10 | The Rise]

Before they came to us, they’d already spent $200K on an award-winning design agency.

The cooler looked like a $200 lifestyle product—Bluetooth lock, LED lighting, built-in battery.

Everything geared for a “premium outdoor experience.”

But when it came time to actually build it?

[PART 2 – 1:10–1:45 | The Fall]

The cracks started showing.

Their team deferred safety testing.

Skipped engineering validation.